&Beauty Life: Reinvention Through Editing
Every season brings a new wave of beauty inspiration, but 2025/2026 is showing us a fresh perspective: refinement over excess, textures over extremes, and products that work smarter, not harder. At &Beauty, we believe beauty should feel effortless yet elevated. Here’s what’s making headlines — and what’s making its way into our kits, vanities, and chairs.
✨ Skinimalism & Multifunctionals
The Trend
Less is more. Simplify your routine with multitaskers that do it all — moisturizers with tint, serums that boost glow while treating pigment, or oils that soothe and strengthen the barrier.
Shoppable Picks
Versed Multi-Serum Skin Tint SPF 40
PUR 4-in-1 Tinted Moisturizer SPF 20
L’Oréal Magic Skin Beautifier BB Cream
PURRR(PERFECTION)
☀️ Soupped-Up Sunscreens
The Trend
Sunscreen is no longer an add-on, it’s the star. Today’s SPFs are weightless, tinted, and chic enough to wear daily. (Source: Allure)
Shoppable Picks
IT Cosmetics CC+ Cream SPF 50+
Kosas Revealer Foundation SPF 25
Coola Makeup Setting Spray SPF 30
🍂 Earthy Warm Neutrals
The Trend
Neutrals are warming up: mocha, amber, terracotta, rust. These tones bring richness to hair, lips, and nails. (Sources: InStyle, Who What Wear)
Shoppable Picks
Charlotte Tilbury Pillow Talk Dreams Palette
OPI Nail Lacquer in “Cloves You”
Fenty Gloss Bomb Heat in “Hot Chocolit”
GET IT
🌙 Satin Skin > Extremes
The Trend
The new finish is satin — healthy, soft-focus, never flat, never greasy. (Sources: People, InStyle)
Shoppable Picks
Milk Makeup Hydro Grip Skin Tint
Charlotte Tilbury Hollywood Flawless Filter
Maybelline 4-in-1 Glow Perfector
No one needs to know you are wearing makeup.
👁 Statement Eyes, Softened
The Trend
Bold eyes — liners, flicks, color washes — paired with understated skin. Wearable artistry with balance. (Sources: People, Allure)
Shoppable Picks
Urban Decay 24/7 Glide-On Eye Pencil
Danessa Myricks Colorfix Creams
Too Faced Better Than Sex Mascara
HMMM
✂️ Halo Fringe & Soft Texture Cuts
The Trend
Bangs return with softness. Halo fringe (curtain + blunt) and cosy bobs bring versatility and flattering grow-out. (Sources: Glamour, Woman & Home)
SOFT STATEMENT
🌱 Clean Beauty & Ingredient Transparency
The Trend
The future is clean, transparent, and sustainable. Brands are showing sourcing, ingredients, and results. (Source: Exploding Topics)
Shoppable Picks
Ilia Super Serum Skin Tint SPF 40
Tower 28 SOS Spray
RMS Beauty Lip2Cheek
🌿 Brows: Polished, Not Painted
The Trend
Natural arches are in — softly groomed, not over-drawn. (Source: People)
Shoppable Picks
Benefit Gimme Brow+ Gel
Anastasia Beverly Hills Brow Wiz
Kosas Brow Pop Pencil
THE WAY
💅 Nails: Almond & Elevated Finishes
The Trend
Oval and almond shapes paired with glossy, velvet, or glass-like finishes. (Source: InStyle)
Shoppable Picks
OPI Nail Lacquer in “Put It In Neutral”
Essie Gel Couture in “Rock the Runway”
Olive & June Velvet Effect Polish
SOFT
The &Beauty Takeaway
Reinvention could be as simple as editing — keeping what works, stripping back the excess, and leaning into tones, textures, and products that celebrate ease and elegance.