Who We Are
With its third edition currently underway in Massachusetts, &Beauty is a growing brand of boutique salons, originating in NYC’s fashion-forward SOHO neighborhood. All of our locations are privately owned and designed to achieve a luxurious salon experience for every single client- one in which they leave feeling fabulous, satisfied and looking forward to their next visit with us.
We pride ourselves on always listening to our clients so that we truly understand the direction they are looking to travel with their hair and the goals they are hoping to achieve. Come and experience your best you at one of our salons where your comfort, confidence and satisfaction is everything.
Meet the Owner, Liam Carey
Liam Carey began his career in San Francisco before relocating to New York in 2005, where he started working with celebrity stylists Ted Gibson and Serge Normant for editorials, fashion shows, bridal and on-site styling. It was these opportunities that allowed for Liam’s talent to be showcased in Elle, Marie Claire, Martha Stewart Weddings, Oprah, The Today Show and much more. It was shortly after this point when Liam saw his next big move to naturally be towards opening his own salon. He wanted a space where he could lend his talents, skills and teaching abilities to a whole team of accomplished independent stylists and give them an environment to grow, develop and expand their business within.
A few years after opening his first salon, Broome &Beauty, Liam moved on to the Hudson Valley area of New York to open a second salon, Liberty &Beauty. Currently, you can find Liam working out of his first two locations, while preparing to open a third, Boro &Beauty in Westborough, Massachusetts this summer.